10 Oct Vanquish Marketing Group Recommends Putting Your Foot in the Door
As we develop our promotional initiatives, Vanquish Marketing Group borrows from numerous well-known outreach techniques. One such method, made famous when door-to-door associates were common, is called the foot-in-the-door strategy.
While the technique gets its name from the dubious practice of sticking a foot in a doorway to keep a door from slamming, the psychology is a bit more sophisticated. It relies on making small requests of a potential customer. With affirmative answers, the magnitude of the requests increase until a transaction is made.
Research suggests that this method works because people have a tendency to feel at least some kinship exists between them after they’ve had a positive interaction. For example, after you’ve met someone at a party, you are more likely to feel obligated to speak with him or her at the grocery store than you would a complete stranger.
Also, people tend to work very hard at justifying their previous decisions. When they say yes to requests, they are more likely to say yes to subsequent, related requests because they need to justify to themselves that they are the type of person who says yes to these types of requests.
Though the name of the technique makes it sound pushy and rude, in truth it is a very polite way of letting people convince themselves to buy a product or service. At Vanquish Marketing Group, the foot-in-the-door technique has proven to be quite beneficial. You may wish to employ this approach to increase brand awareness and profitability for your organization too.